Speaker Series

CX and Creating Competitive Advantage

Dr. Osama Al Ali

Partner, Strategy and Innovation

April 17 , 2023

CX and Creating Competitive Advantage​

April 17 , 2023

Dr. Osama Al Ali

Partner, Strategy and Innovation

Overview

The Utility Map strategic tool aids in the identification and prioritization of customer utilities. Companies can create a differentiated offering and capture untapped market share by focusing on utilities that competitors do not provide. This results in an unprecedented market offering as well as a competitive advantage. Analyzing competitor utilities, identifying customer needs, and developing a unique value proposition are all part of the process.

Speaker Series
CX and Creating Competitive Advantage​
CX
Keynote Speaker

Dr. Osama Al Ali

Partner, Strategy and Innovation

Dr. Osama Al-Ali was in at the beginning of the IT revolution before it was even known by that name. His early working life in the 1980’s was spent as a Business Systems Analyst and Head of Technology before embracing academia as Assistant Professor of Applied Sciences at Arabian Gulf University in his native Bahrain. In the mid 90’s he took his expertise – in computer applications and information systems – into the world of banking as Vice President and Gulf Business Technology Head of Citibank. His programs on Financial and Business Modeling have been found immensely fruitful by organizations like the Knowledge sector of TECOM, Bahrain Airport Company and several others.

Dr. Al-Ali is as a business adviser and executive coach to many businesses and CEOs across the Gulf region, and in addition trains on executive leadership, art of war, strategy, innovation and systems dynamics. He has been instrumental in the implementation of Balanced Scorecard with organizations like Dubai Islamic Bank, Bahrain Airport Company, Labor Fund in Bahrain.

The internet explosion at the turn of the millennium further increased demand for Dr. Al-Ali’s specialist knowledge of banking software and Intranet solutions. Since then he has provided a wide range of consultancy services to Governments, Corporations and Institutions, offering expert advice on Executive Management, Corporate Strategy & Performance, Business Development, Airports and Project Management and IT services. Dr. Al-Ali earned his Bachelor and Masters of Science in Computer Science & Engineering from the University of Michigan. He is a Ph.D. in Artificial Intelligence and Post Doctorate in Systems Dynamics and Human Cognition from the Media Lab. He has also completed the Executive Program at the IMD in Lausanne, Switzerland.